A specialized data visualization segment for Sunday Night Football that analyzed the historic influx of rookie talent during the 2023 NFL season. The creative utilized a familiar social media interface to contextualize how young quarterbacks were “connecting” with the league’s starting rosters.
UI Design & Compositing: I built a custom, “broadcast-safe” version of the LinkedIn interface in Illustrator and After Effects, ensuring all player headshots and “job titles” (Starting QB) were perfectly aligned with the real-world platform’s proportions.
Dynamic Integration: Because this was a “viz” (visual information) piece, I focused on rhythmic timing that allowed the announcers to walk through the stats while the UI “interacted” with their points in real-time.
The “Next Man In” animation provided a fresh, clever take on sports statistics. By using a “hiring and networking” metaphor, the segment successfully explained a historical roster trend to the Sunday Night Football audience in a visually engaging and instantly understandable format.