This project for the Google/YouTube team involved designing a banner that would be displayed on the YouTube Creators channel.

From the start, my creative process was guided by two key themes: breaking the traditional image containers and incorporating elements from the YouTube UI. This approach allowed me to create a more immersive and integrated visual experience.

The final design was also crafted to seamlessly adapt across web, portrait, and landscape orientations, ensuring a consistent look and feel across all viewing platforms. This was a great exercise in designing for a well-known brand and understanding the importance of the creative journey from initial concept to final execution