For the historic 150th running of the Kentucky Derby, NBC Sports required a visual identity that felt both prestigious and modern. The goal was to honor the heritage of “The Run for the Roses” while creating a high-fidelity graphics package capable of performing across a marathon multi-platform broadcast.
Advanced 3D Modeling & Look Dev: Using Cinema 4D, I spearheaded the modeling and texturing of the official 150th logo. To provide the production team with versatility, I developed four distinct aesthetic directions:
Beyond the hero assets, I utilized Adobe After Effects to build a comprehensive toolkit of custom transitions and lower-thirds. These were engineered to be “modular”—maintaining a unified aesthetic while being flexible enough for various data-heavy sports graphics.
The final package provided a premium, cohesive “skin” for the entire broadcast, helping define the visual language of the milestone event. The 3D logo assets became the cornerstone of the event’s identity, used across NBC’s social, digital, and linear platforms.