The primary marketing image for the fifth season of HGTV’s hit series Home Town. This project focused on capturing the warm, community-driven spirit of Laurel, Mississippi, while evolving the show’s visual identity for a new season of growth and restoration.
I created the initial concept for the season’s visual identity, establishing the mood, lighting, and overall “vibe” that would anchor the campaign.
Strategic Collaboration: I collaborated with BLT Communications to take the core concept to the finish line. This involved high-end retouching, final compositing, and the meticulous process of versioning out the art for various delivery formats.
Asset Oversight: I ensured that the creative integrity of the original concept was maintained throughout the production phase, bridging the gap between the network’s vision and the agency’s execution.
A definitive and welcoming key art package that successfully launched Home Town Season 5. The collaboration resulted in a polished, premium visual that felt like a natural extension of the Napier family’s story, resonating with millions of viewers and maintaining the show’s position as a cornerstone of the HGTV brand.