My role for the 150th Kentucky Derby involved a close collaboration with the NBC Sports and Kentucky Derby marketing teams to create a comprehensive show package. I spearheaded the 3D modeling and texturing of the official logo in Cinema 4D, focusing on achieving a high level of detail and realism, as shown in the distinct ‘engraved’ and ‘chisel’ versions on the page. Additionally, I used the Adobe Creative Suite to build custom transitions and lower-thirds that ensured a seamless, unified look across the entire broadcast. This project was a highlight, contributing to the most-watched Kentucky Derby since 1989, with an average viewership of 16.7 million—a significant 13% increase from the previous year’s 14.8 million viewers.