Style Frames for NBA on ESPN Promo Package. Created in Cinema 4D and rendered using Redshift.
Inspired by the heat of the game, this package brings the ‘Courtside Perspective’ to life through high-gloss chrome finishes and kinetic typography. Every animation is designed to feel as fast and impactful as a fast break, moving with the same rhythm and intensity as the players on the floor.
Ultimately, the package delivers a sensory experience that brings the viewer floor-side. The marriage of iridescent materials and aggressive camera moves results in a broadcast identity that feels both massive in scale and intimate in detail. It’s a bold, future-forward look that captures the speed of the game as well as the culture of the league.