A high-energy, illustrative broadcast package designed for NBC’s Football Night in America pre-game show. The project required a massive volume of custom assets to be delivered on an accelerated production timeline. The goal was to build a comprehensive visual world that felt premium and “broadcast-ready” while incorporating cutting-edge tech workflows to meet the rapid turnaround demands of the NFL season.
Leveraged emerging AI tools, including Midjourney, to generate stylized player likenesses. This allowed for the rapid creation of high-fidelity, illustrative avatars for the NFL’s biggest stars without the traditional overhead of manual digital painting for every player.
I Integrated custom scripting to streamline the transition from static illustrative boards to animated broadcast elements, ensuring the “Sunday Funday” energy remained fluid across all deliverables.
The package provided a fresh, modern look for the most-watched pre-game show in sports. By combining AI-assisted design with a flexible toolkit, the team was able to maintain an elite level of creative output throughout the grueling pace of the NFL season.