Various insert graphics for NBC Sports 151st Open at Royal Liverpool.
Inspired by the heat of the game, this package brings the ‘Courtside Perspective’ to life through high-gloss chrome finishes and kinetic typography. Every animation is designed to feel as fast and impactful as a fast break, moving with the same rhythm and intensity as the players on the floor.
Ultimately, the package delivers a sensory experience that brings the viewer floor-side. The marriage of iridescent materials and aggressive camera moves results in a broadcast identity that feels both massive in scale and intimate in detail. It’s a bold, future-forward look that captures the speed of the game as well as the culture of the league.