Volunteered 😉 my services to #reimagine a few areas that have stood out to me with the #Tennessee #logo ever since @Nike unveiled the #rebrand back in 2015.

Here’s a description from a press release I dug up:

The wordmarks work closely in support of the primary #identity, and the shape of the state of Tennessee inspires the #letterforms. The customized #ligatures and nuances of the #typography create a powerful, exclusive look that distinguishes the wordmarks from other institutions.

Maybe one day I’ll nerd out and do a full write up, but this short backstory and before and after will have to do for now.